India’s CTV ad spend triples in two years, hits Rs 1,500 crore

India’s advertising landscape is undergoing a seismic shift as Connected TV (CTV) rapidly becomes a preferred medium for brands aiming to reach digitally engaged audiences at home. Spurred by the rise in smart TV adoption and affordable broadband, CTV ad spending in India skyrocketed from Rs 450 crore in 2022 to Rs 1,500 crore in 2024, a 233% increase in just two years.