Airtel rolls out Business Name Display to prevent spam call confusion

Building on its spam filter service, Bharti Airtel on Monday announced a Business Name Display (BND) feature that will allow businesses to display their brand name on the recipient’s mobile screen during outgoing calls.

Launched in September last year, the Artificial Intelligence (AI)-powered spam filter uses a proprietary algorithm to identify and classify calls and SMSes as “Suspected SPAM” for Airtel users.