Instagram co-founder Kevin Systrom criticises AI chatbots for ‘juicing engagement’

Instagram co-founder Kevin Systrom has criticised artificial intelligence (AI) companies, accusing them of programming their chatbots to “juice engagement” by prodding users instead of offering meaningful insights, leading to OpenAI acknowledging its AI models often lack sufficient information to respond accurately and therefore ask for “clarification or more details.”

Speaking at StartupGrind this week, Systrom likened the approach to the tactics once adopted by social media companies for rapid user growth.