Google ad tech fate will be decided in trial set for September
Google is set to face a trial on September 22 to determine the specific remedies that will be imposed on the tech giant to restore competition within the online advertising markets, a US District Judge in Alexandria, Virginia, has ruled. The decision follows a hearing involving Google and the US Department of Justice (DOJ) regarding potential solutions to the antitrust concerns raised in the case.
The DOJ lawsuit is seeking a significant structural remedy: the forced sale of Google’s publisher ad server and ad exchange tools. These tools are critical infrastructure for online publishers, enabling them to manage and sell their digital advertising space.
