AI adoption can increase revenue by 10%, reduce costs by 15% for media industry: EY

New Delhi [India], May 4 (ANI): Adoption of Artificial Intelligence (AI) can increase revenues by 10 per cent and reduce costs by 15 per cent for media and entertainment companies, Ernst & Young (EY) asserted in a report published during the first edition of WAVES Summit.

The global media and entertainment (M&E) industry is undergoing a dramatic transformation, driven by the proliferation of artificial intelligence (AI).