Customers may not be a ping away for Swiggy’s new venture

Swiggy, which recently launched Pyng, a platform that connects users with verified professional services such as health experts and event planners, may be wanting to diversify beyond food delivery and quick commerce, but experts warn that the services marketplace is a tough business to scale and turn profitable.

Out of the 8,859 startups operating in the professional services space that have collectively raised $2.72 billion, only a few such as Urban Company, NoBroker, Practo, LivSpace, Enrich and HomeLane, have managed to scale efficiently.