AI is advertising’s most profound revolution: WPP ’ s Mark Read

If search and social media have democratised marketing in the world, artificial intelligence (AI) is advertising’s most profound revolution yet, WPP’s CEO Mark Read said at the Waves Summit 2025 on Thursday in Mumbai.

Speaking about the future of advertising, Read, who took over as chief executive of advertising and marketing services firm WPP after the exit of Martin Sorrell in 2018, believes that AI can help advertising professionals improve their creative output more quickly.