YouTube invested ₹210 billion in India’s Creator Economy, commits ₹8.5 billion more

Content platform giant YouTube invested ₹210 billion in India’s creator economy over the past three years. The Google-owned entity’s chief executive officer (CEO) Neal Mohan, in his keynote address at the maiden World Audio Visual and Entertainment Summit 2025 (WAVES) committed ₹8.5 billion more to Indian creators, artists and media companies in the next two years.

During his address, Mohan underscored India’s emergence as a “Creator Nation.” He highlighted that over 100 million channels in India uploaded content in the past year, with more than 15,000 channels surpassing one million subscribers.