Spotify rolls out $100 milion push to chip away rival turf, lure video podcasters from YouTube

Spotify has paid more than $100 million to podcast publishers and creators since January, the company told The New York Times’ DealBook.

The payout is the result of a program introduced this year that opened new revenue streams to eligible hosts. But it is also an attempt to draw more creators (and their audiences) to Spotify, as the rise of video podcasting has driven many of them to YouTube.