OpenAI updates ChatGPT search with new shopping features: Here’s how itworks

OpenAI has introduced a significant update to ChatGPT, adding shopping capabilities to its search tool. This enhancement allows users to find products, compare options, view images and reviews, and access direct purchase links—all within the chatbot interface. The new feature enables users to ask detailed, natural-language questions and receive tailored product recommendations. Initially, the shopping categories include fashion, beauty, home goods, and electronics, with plans to expand further. OpenAI emphasised that the results are independently determined and not influenced by advertisements.

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