Tap, connect, convert: The power of WhatsApp interactive buttons for businesses

WhatsApp has transcended its origins as a simple messaging app to become a pivotal tool for businesses aiming to connect with a vast and engaged audience. With over 2.95 billion monthly active users globally as of 2024, WhatsApp’s reach is unparalleled. Notably, India stands at the forefront with approximately 535.8 million users, making it the channel’s largest market, an opportunity worth leveraging for businesses in the country.