Google-Kantar report says 60% Indians are not familiar with AI

Google and Kantar have released a report which reveals that 60% of respondents are unfamiliar with AI and only 31% have experimented with any Gen AI tool, suggesting a headroom for growth. As per the report, Indians are in favour of using AI to act as a daily growth collaborator, with 75% expressing this desire.

The study, which surveyed over 8,000 individuals across 18 cities in India, explored the adoption, potential, and impact of generative AI (Gen AI) in the country. Despite the current low adoption rates, the research highlights a strong motivation among Indians to improve various aspects of their lives.