ChatGPT could soon let you shop while you chat, here’s how Shopify is making it happen

OpenAI’s ChatGPT, widely known for its advanced conversational abilities and growing user base exceeding 800 million, may soon evolve from an informational assistant into an active e-commerce participant. According to recently uncovered, unreleased code discovered by Testing Catalog, a new feature is in the works that could allow users to browse, compare, and purchase items from Shopify merchants directly within the ChatGPT interface.

The update would allow for embedded pricing, user reviews, shipping details, and checkout—all without ever leaving the chat environment. If launched, this capability could dramatically shift the landscape of digital commerce by integrating AI-powered product recommendations with seamless transactions, positioning ChatGPT as both advisor and storefront.