Want better ROI? Google’s 2025 report explains what Indian consumers really respond to

In a world increasingly driven by artificial intelligence, Google’s April 2025 report on Search and YouTube offers a clear look at how digital platforms are reshaping the way Indians discover, explore, and buy products. The report, which combines internal insights with third-party research, presents data-backed evidence of the deep integration of AI across consumer journeys and advertising ecosystems.

Rather than incremental updates, the findings point to fundamental shifts in how consumers interact with digital platforms and how businesses must respond.