Trump Tariffs: How and why America’s trade negotiations with India may mean ‘good news’ for Amazon and Flipkart

The Trump administration is leveraging tariff threats to push India to open its $125 billion e-commerce market fully to American giants like Amazon and Walmart’s Flipkart, according to recent trade discussions.

Under current Indian regulations, US ecommerce companies can only operate as online marketplaces for third-party sellers, while their Indian competitors can produce, own, and sell goods directly through their platforms. This restriction, which Washington labels a “non-tariff barrier,” has long frustrated American retail giants seeking greater access to the world’s most populous consumer market.