PhonePe’s Pincode debuts 10-minute medicine delivery in major cities, backs local pharmacies

Digital payments giant PhonePe is stepping up its e-commerce game with a bold move into the online pharmacy space. Its hyperlocal commerce platform, Pincode, has rolled out a 10-minute medicine delivery service in Mumbai, Pune, and Bengaluru — a model that stands apart by working directly with neighbourhood pharmacies rather than relying on centralised dark stores.