With Bespoke AI vision, Bixby grasps natural reaction: Samsung’s Deokho Kim

A refrigerator that acts as a Wi-Fi Hub to extend your home broadband router’s coverage area. An air-conditioner that works in sync with the fan to maintain the room’s cooling to how you want it. No longer concepts, because Samsung’s smart appliance ecosystem is building towards a vision which the company hopes would make artificial intelligence (AI) relevant for more gadgets beyond smartphones. At the core of Samsung’s Bespoke AI portfolio, are three critical elements — Bixby AI assistant that uses large language models (LLMs), a SmartThings app that’s key to monitoring and managing devices, and the Tizen operating system that integrates the Knox Matrix and Knox Vault security layer. Localisation is the next big focus area.