India’s biggest one-day ad push? JioStar bets big with MegaBlast

JioStar has introduced MegaBlast, a single-day advertising format aimed at delivering high-impact visibility across both television and digital platforms. Positioned as India’s largest one-day ad takeover, the offering claims a reach of 365 million viewers and more than 4.5 billion ad views within 24 hours.

The campaign runs across 84 TV channels and the JioHotstar platform in 10 languages, targeting both urban and rural audiences. According to the company, viewers can see an average of 13 exposures in a day, with an ad every six seconds.