Tech is changing how the game is played & watched

Cricket in India has attained the status of industry. Various stakeholders involved in the planning, organisation and participation of the matches have been following professional practices including deployment of technology and lately AI tools as well. The US investment bank Houlihan Lokey pegs the combined business enterprise and brand value of Indian Premier League (IPL) at $16.4 billion. The Board of Control for Cricket in India earns around `4,000 crore per annum from multiple revenue streams such as sponsorships, licensing deals and broadcasting rights.