Google removes 5.1 bn ads, 247 mn from India alone to tackle scam surge

US tech giant Google on Wednesday said it removed more than 247 million ads and suspended nearly 2.9 million advertiser accounts across the country last year.

With many countries holding elections in 2024 including India, Google put extra measures in place to protect election integrity. Globally, this included verifying over 8,900 election advertisers and removing 10.7 million ads that came from unverified sources. Google also became the first major company to require clear labelling of AI-generated content in political ads.