Google blocks 5.1 bn ‘bad’ ads in 2024

Tech giant Google on Wednesday said it had blocked more than 5.1 billion “bad” (policy-violating) ads in 2024, using advanced AI capabilities, including large language models (LLMs) such as Gemini. The company added that it had also restricted over 9.1 billion ads to strengthen its enforcement and protection efforts.

The findings were published in its 2024 Ads Safety Report, which outlines Google’s work to prevent the malicious use of its advertising platforms. Advanced AI has enabled significant progress in our ability to combat bad ads and bad actors across the ecosystem.