D2C startup funding in India fell 18% in 2024 to $757 million: Report

Indian startups that sell products or services directly to end consumers raised $757 million in 2024, marking an 18% decline compared with the previous year when they mobilised $930 million, according to a report by data intelligence platform Tracxn. Investments in these startups dropped to less than half from 2022, when they raised $1.6 billion.