Telenity eyes to revive BSNL partnership, preps ‘business case’ for telcos

Telenity, a digital services and telco cloud company, said that it is reinvigorating the state-run Bharat Sanchar Nigam Limited (BSNL) partnership, and following a proof-of-concept (PoC), is now working on a “business case” for Bharti Airtel and Vodafone Idea.

‘We are renewing the BSNL (partnership) as we speak. We don’t have an active one, but we are working on it. Airtel has been our customer for probably the last 15 years,’ Telenity Chief Executive Officer (CEO) Ilhan Bagoren said, adding that the company maintains partnerships with India’s incumbent telecom carriers.

Back in 2007, BSNL launched location-based services (LBS) using Telenity’s location-enabling server, making the telco first to offer personalised value-added location-based services for mobile consumers in India.

The solution enabled BSNL to offer real-time fleet and asset management and location-based advertisements.

‘There were a couple of PoCs done. We are working on the business case with them. Once it’s done, hopefully we will announce it,’ Bagoren said.

The top executive further said that the company, with a telco background, offers mobile network-based location technology with market-leader Reliance Jio as one of the customers.

The Istanbul-based company said that it is focusing on India’s BFSI market. ‘We are working with most of the banks and financial institutions so that we can support them.’

The company said that it is addressing 30% of the business in India, and there is a huge market potential yet to be tapped.

GPS or global positioning system, according to him, has its own drawbacks as it consumes huge amounts of power and has coverage limitations, while SIM-based services have advantages. ‘But we also complement as there are many leading companies using this as a fallback option.’

Telenity solutions are telco-dependent on the telco information, and the company is trying to see if it could bring in artificial intelligence (AI) to facilitate accuracy.

Bagoren said that next generation (6G) technology is going to be an evolution rather than a revolution. ‘5G will lead this transition technology to 6G. They came up with a middle-of-the-way solution called non-standalone (NSA). Out of the 350 operators that switched to 5G now, only 70 of them chose real 5G. (i.e., standalone).’

The top executive further said that once the economy improves, telecom operators would upgrade their network to standalone (SA) 5G, and 6G would be an improvement on top 5G.

Telenity deployed an ROI-based LBS platform with as many as 40 service providers worldwide, with more than 1.5 billion mobile consumers currently.