Nykaa to convert some regular stores to Luxe

In a bid to improve margins for its beauty and personal care business, homegrown beauty and fashion brand Nykaa is in the process of converting some of its regular stores into Luxe ones, according to two people aware of the developments.

The company’s Luxe stores feature international luxury beauty brands such as Huda Beauty, MAC, Dior, and Givenchy along with Nykaa Beauty, the in-house collection of beauty products.