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    Danish brewer adds AI colleagues to human team

    Neha Kumari
    By Neha KumariApril 16, 2025

    They have names, faces and email addresses, but the five new colleagues at Denmark’s Royal Unibrew only exist in the virtual realm, which the brewer hails as a milestone to unleash the full potential of its staff.

    “What we as humans are good at is our creativity, our empathy, our knowledge of our customers,” marketing director Michala Svane told AFP.

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