‘Buy or bury’: Mark Zuckerberg admits Facebook bought Instagram because of this ‘better’ feature

Facebook founder Mark Zuckerberg has admitted during a high-stakes antitrust trial that the company acquired Instagram due to its camera product that was deemed superior to Facebook’s in-house project. This admission lends credence to the Federal Trade Commission’s (FTC) claim that Meta strategically acquired emerging competitors to prevent them from challenging its market position.

According to a report by news agency Reuters, Zuckerberg’s admission comes during his second day of testimony, and appears to bolster the (FTC) claims that Meta employed a “buy or bury” strategy to eliminate potential rivals to maintain its market dominance.