Apple leads global smartphone market in Q1; Samsung’s share drops 5%

iPhone maker Apple grabbed the top spot in the first quarter of this calendar year, capturing 19% of the global market share, driven by robust sales in India and Japan.

According to a Counterpoint Research report, Apple’s growth was fuelled by the iPhone 16e launch and strong sales performance in emerging markets. While Apple experienced double-digit growth in Japan, India, the Middle East and Africa, and Southeast Asia, sales in its traditional markets such as the US, Europe, and China remained flat or declined.