Meta raises alarm over DPDP Act’s teen tracking ban, data transfer limits

Social media companies are voicing strong concerns over India’s Digital Personal Data Protection (DPDP) Act, with global players like Meta warning that some of its provisions could disrupt business operations, especially those involving minors and international data flows.

One of the key sticking points for companies is the Act’s restriction on tracking and profiling individuals under the age of 18. While intended to safeguard children’s privacy, platforms argue that this could hinder their ability to offer tailored content, a feature that’s become central to user engagement on apps like Instagram and Facebook.