Fast or forgotten: MSMEs see ultra-fast deliveries critical to stay competitive in quick commerce

As instant gratification becomes the new normal, Indian MSMEs are scrambling to keep pace and many are stepping up fast. According to a survey by intra-city delivery service provider Borzo, 71.9 per cent of MSMEs believe order delivery within 10 to 30 minutes is critical to the needs of rapid e-commerce.

The survey, which drew insights from over 250 MSMEs across metro and Tier II cities including Mumbai, Delhi, Bengaluru, Hyderabad, Jaipur, and Ahmedabad, highlighted how MSMEs are rapidly shaping their delivery models to keep up with increasing demand for faster and seamless service.