Elon Musk is ‘struggling’ to manage a social media platform: AI brutally roasts Musk at SXSW

At the 2025 South by Southwest (SXSW) festival, artificial intelligence stepped out of the lab and into the comedy spotlight in an unprecedented display of digital satire. During the “Life With Machines” panel, Emmy-nominated futurist and comedian Baratunde Thurston directed his AI co-producer, BLAIR, to roast Tesla and SpaceX CEO Elon Musk—with no restraints. The result was a 50-second takedown that had the audience erupting in laughter and the internet buzzing with reactions. But behind the humor was something more serious: a growing conversation about the evolving role of AI in cultural discourse, media, and the boundaries of entertainment. This event marked not just a high point of the festival, but a pivotal moment in understanding how technology might redefine the limits of satire and public criticism.