Bose adds $20 million to Noise

Bose Corporation has put in another $20 million in audio wearables brand Noise. This is the second time Bose has backed the Gurugram-based company, remaining its only external investor. The American audio giant had previously made a strategic investment of $10 million in the company in 2023.

The latest investment keeps Noise valued at about $470 million, slightly up from its previous $460 million valuation, according to sources.