Audio giant Bose invests Rs 173 cr in India’s wearables brand Noise

Global audio giant Bose Corporation has invested USD 20 million (about Rs 173 crore) in Noise, an Indian smart wearables brand.

This funding follows Bose’s initial investment in Noise’s maiden funding in December 2023, wherein Noise reportedly raised USD 10 million at a valuation of USD 420 million from the American brand.