Why it is not only Apple that is ‘rushing’ for iPhones in the US, customers too are

Apple Stores in the US are seeing more iPhone buyers than usual, as many are hurrying to upgrade their iPhones before a possible price hike. Last week, President Donald Trump announced ‘reciprocated’ tariffs of up to 54% on goods from China. Since Apple makes most of its products in China, this could make iPhones much more expensive. Experts say the new tariffs could nearly double iPhone prices. For example, TechInsights estimates that the cost for Apple to make an iPhone 16 Pro—currently around $550—could go up by $300, pushing the retail price well above the current $1,100.

Burke, a 32-year-old policy professional from Washington, D.C., is one of many Americans rushing to buy new iPhones this week, worried that upcoming tariffs will lead to price hikes.