Instagram enhances search features to rival TikTok

Instagram is rolling out significant updates to its search functionality in a bid to compete with TikTok’s advanced content discovery capabilities. The new features aim to make Instagram’s search more intuitive, topic-focused, and visually engaging, addressing long-standing user feedback about its limitations.

In the recent episode of “Build Your Tribe” podcast, Instagram head Adam Mosseri revealed that the company is working on improving the search functionality of the app. “We’re beginning to prioritize improvements to search on Instagram, given the abundance of incredible content on the platform,” Mosseri explained.