Strategy Decoded: Data hygiene in times of data deluge

Every click, upload, and search fuels a massive, ever-growing ocean of information. In 2024 alone, an estimated 147 zettabytes of data were created globally, a staggering number equivalent to stacking 149 billion 1TB hard drives. Our digital lives generate a vast amount of data from social media posts to financial transactions — we leave digital footprints everywhere. But what happens when these footprints fade away due to hardware failures, cyberattacks, or accidental deletions?