Ad surge may make quick-commerce profitable

Quick commerce platforms like Blinkit, Zepto and Swiggy Instamart are increasingly turning to advertising revenues to chart a path to profitability, as brands flock to these platforms to tap into a new category of urban, impulse-driven shoppers.

With millions of consumers using these platforms for everything from last-minute grocery top-ups to household essentials and even fashion, ad revenues are becoming a key lever for profit, say analysts.