In a world of quick commerce, Delhivery is taking it slow-er, says Milind Sharma

In a country where 10-minute deliveries have turned waiting into a cardinal sin, Milind Sharma, Delhivery’s newly appointed head of Rapid Commerce and D2C Brands, is pitching a different gospel. It’s not about breaking speed records—it’s about building something brands and customers can lean on. “Speed is the new reach,” Sharma told financialexpress.com, his voice brimming with the kind of conviction that’s fueled Delhivery’s rise from a scrappy startup in 2011 to India’s logistics kingpin. Now, he’s steering the company into rapid commerce, aiming for a 30-minute-to-two-hour delivery window that’s less about breakneck speed and more about strategic swagger.