Digital media surpassed TV with 32% of media revenue: Report

New Delhi [India], April 2 (ANI): Digital media has surpassed traditional media such as television, capturing 32 per cent of India’s media revenues of Rs 802 billion in the calendar year 2024, according to a report by Elara Capital.

The reason behind the shift is that Indians spend five hours a day, or 29 per cent of the day, on mobile, which is attracting advertisers to digital mediums.