HDFC Mutual Fund leverages WhatsApp to ease online investment process

HDFC Mutual Fund (MF) is betting big on WhatsApp as it looks to further ease the online investment process and expand its reach in the competitive asset management industry.

The fund house recently launched an industry-first initiative, ‘Tap2Invest’, an investment app-like interface on WhatsApp that allows investors to put in lumpsum amounts or start a systematic investment plan (SIP) in any of HDFC MF’s schemes.

At present, the facility is only available to HDFC MF’s existing know your customer (KYC)-verified investors.