April Fool’s Day: How ChatGPT-maker OpenAI, Zepto, Yahoo, Nothing ‘pranked’ the internet

In the annual tradition of ‘corporate fun’, April 1st, 2025 delivered a fresh batch of elaborate hoaxes designed to delight, deceive, and occasionally disappoint consumers worldwide. From AI with attitude to impossible store layouts, companies spared no creativity in their pursuit of viral attention. Here’s our comprehensive roundup of this year’s most ingenious and eye-rolling pranks.

OpenAI’s “Monday” voice mode