TikTok shop to expand operations in Europe

TikTok Shop, the e-commerce arm of the popular social media platform, is accelerating its expansion in Europe, launching operations in France, Germany, and Italy. This move comes as the platform faces an uncertain future in the United States, where its Chinese parent company, ByteDance, has yet to secure an American buyer to comply with regulatory demands.

TikTok Shop has been operational in the UK since 2021 and entered the US market in 2023, experiencing strong sales during the holiday season. However, its future in the US remains in jeopardy unless ByteDance can address national security concerns by transferring ownership to an American entity.