Online FMCG shopping frequency rises 3x amid q-comm boom

Indians are doing online FMCG shopping over three times more frequently than they did a year ago. The staggering rise in online shopping occasions or trips — to 61% in October-December 2024 from just 19% in the year-ago period, according to market research firm Kantar’s Asia Pulse Report — has been triggered by the quick-commerce boom and has prompted fast-moving consumer goods (FMCG) companies to recast their sales channels.