Digital to contribute about half of Indias media-entertainment sector revenue by 2027: FICCI-EY report
New Delhi [India], March 29 (ANI): New media space in India is growing by leaps and bounds, with an ever-increasing rise in internet penetration supported by the affordability and aspiration of its citizens.
According to a joint report by industry body FICCI consultancy services firm EY, by 2027, new media (digital as well as online gaming) will comprise 46 per cent of media and entertainment sector revenue, while traditional media (TV, print, film, radio, and Out-of-Home (OOH) will contribute 41 per cent of total of the sector’s revenues.