Digital media overtakes TV in 2024, contributes 32 pc to overall revenue: FICCI-EY report

Digital media in India has overtaken traditional television in 2024, becoming the largest segment in the media & entertainment (M&E) sector, contributing an unprecedented 32 per cent to the overall revenues, according to the latest FICCI-EY report. Moreover, digital media is expected to be the first M&E segment to cross Rs 1 trillion in ad revenues in 2026, it said.