Digital media attracted higher revenue than TV, becomes largest segment in the sector: FICCI-EY Report

New Delhi [India], March 28 (ANI): Digital media overtook television to become the largest segment, contributing 32 per cent of media industry revenues in 2024, according to a report by FICCI & EY.

The report stated that for the first time, digital media has overtaken television to become the largest segment in India’s Media and Entertainment (M&E) sector. The rapid growth of digital media continues, with projections indicating an 11.2 per cent compound annual growth rate (CAGR) between 2024 and 2027.