Digital media dethrones TV from its 25-year reign in India

Digital media overtook television for the first time to become the largest segment in Indian media and entertainment industry in 2024, contributing 32% of the sector’s revenues, according to the Ficci EY media and entertainment report 2025 released on Thursday.

India’s M&E sector grew 3.3% to ₹2.5 trillion in 2024 and is estimated to reach ₹2.68 trillion this year, according to the report, titled ‘Shape the Future’. Of this, digital media clocked a revenue of ₹80,200 crore last year, while TV touched ₹67,900 crore.