‘Today every CEO needs an AI strategy,’ says Beerud Sheth

As enterprises increasingly integrate AI applications across their operations, conversational AI tools are transforming customer engagement while significantly cutting costs. Gupshup, a conversational messaging platform which enables businesses to interact and transact with customers through various messaging channels like WhatsApp, SMS, and voice offering tools for building and deploying AI-powered chatbots and conversational experiences, sees a huge demand for its tools. Co-founder and CEO Beerud Sheth speaks with Ayanti Bera about AI adoption, market trends, and the company’s future. Excerpts: