Snapchat launches creator connect prog; aims to empower Gen Z storytellers

Snapchat, with over 200 million monthly active users in India, announced on Wednesday that it is reinforcing its commitment to India’s creator economy with the launch of Snapchat Creator Connect, a multi-city initiative designed to empower Gen Z and the next generation of digital storytellers.

This programme will provide creators with mentorship, growth opportunities, and engagement tools, ensuring they can build sustainable careers on the platform while redefining short-form storytelling, it said in its release. This initiative has been started in Hyderabad and will now be launched in Chandigarh.