Amazon seizes 15 mn counterfeits in 2024, uses AI to fight fake goods

Amazon identified, seized, and disposed of more than 15 million counterfeit products globally in 2024, preventing these knockoffs from harming customers or being peddled elsewhere, according to a latest report that underlined how the e-commerce giant is extensively using AI to crackdown on fake goods.

Amazon said, last year, it invested over a billion dollars and employed thousands of people — including machine learning scientists, software developers, and expert investigators — who were dedicated to protecting customers, brands, selling partners, and store from counterfeit, fraud, and other forms of abuse.