AI fuels retail growth, over 55% report strong ROI: KPMG

Artificial intelligence (AI) is no longer a futuristic concept in retail—it is delivering real financial returns today. According to a new report by KPMG International, Intelligent Retail: A Blueprint for Creating Value through AI-Driven Transformation, more than 55% of retailers report an AI-driven return on investment (ROI) exceeding 10%, with 21% seeing gains surpassing 30%. The report highlights how AI is reshaping the retail landscape by enhancing customer experiences, optimising operations, and driving innovation.